Pulse is a software agent built for buyers that is private, decentralized, intelligent, and conversational. Buyers can express intent, issue RFPs, discover suppliers, evaluate supplier responses, seek advice from experts, and collaborate with stakeholders. For Sellers, Pulse is a new channel for effective lead generation, nurturing, and conversion based on trustful conversations.
The Pulse protocol seeks to transform both B2B Procurement and B2B Marketing by creating a smarter way to connect in-market buyers directly with experts and sellers. Built natively on Web3 constructs, Pulse confers agency on the buyer while replacing Surveillance with Trust, and the Middle-Man with a Transparent Meritocracy.
FIND the right products, providers, and advice for your specific needs. Earn and redeem crypto rewards from your activities.
Acquire higher value customers at lower cost per acquisition. Transform your marketing from interruption, push, and surveillance to permission, pull, and conversations.
Make money from helping buyers make better decisions. Monetize your knowledge by contributing buying guides and best practices.
The first wave of communities launched on Pulse will focus on segments within SaaS, IT Services, and Marketing Services that exhibit high cost-per-acquisition, high customer lifetime value, and complex FIND dynamics. Over the long term, we expect to support multiple high-value product and service categories in Insurance, Financial Services, Telecom, and Industrial Manufacturing.
Sellers have to contend with increasing fraud, anonymous clicks, and low conversions — all resulting in higher cost per acquisition.
Google, Linkedin, and Facebook control not just the user, but also the marketers who are subject to the whims of their algorithms and oligopolistic pricing.
With increasing clickbait and use of ad-blockers, CPC/CPM metrics are passe. Marketers desire new interaction models that can help build an authentic relationship.
Search = Enter keyword and deal with thousands of results. FIND = Intelligent, context-aware content and conversations based on buyer needs.
Buyer data gets abused and shared without consent 24*7. Buyers have no agency of their personal data shared during search and buy cycles.
Lack of access to vetted experts leads to poor buyer decision making. Buyers struggle to separate noise from signal on the internet. No easy way to collaborate on critical buying decisions
Core Components of the Protocol
Pulse ID is a global federated identity for an individual or enterprise operating on Pulse as a buyer, seller, or expert. A Pulse member can receive attestations and endorsements to boost his credibility.
The Intent is the primary unit of Pulse and can contain a RFP or RFQ. The intent can be cast anonymously, pseudonymously, or with full legal identity, and with full control and consent on how the data will be used and shared.
Pulse IQ is a system of metrics to assess value-add of multiple stakeholders in helping resolve a buyer’s intent. The scoring algorithms and parameters of Pulse IQ are voted by the community.
The Pulse Settlement engine is a smart contract that settles every intent on the blockchain using Pulse IQ. >85% of every marketing dollar spent on Pulse is distributed back to the ecosystem to promote a transparent meritocracy.
The rewards engine governs the incentives for driving onboarding, participation and engagement at various stages of the category and user life cycle. Rewards are critical to developing & scaling the network to liquidity.
While there are 7000+ tools for Sellers and Marketers, Buyers are still largely dependent on Email, Browser, and Google. From the age of sellers and the age of middle-men, we are now entering the age of the buyer where a new generation is demanding a new class of tools that solve for the buyer first. We call these tools "Buyer Agents".The Buyer Agent solves for Trust and Conversations over Surveillance and Clicks. The Agent will be accessible to buyers as desktop app, chrome extension, and mobile app. The vast majority (>85%) of the money paid by sellers to access buyer intents/RFPs are returned back to the community based on transparent performance data maintained on a distributed ledger. The use of crypto or blockchain is not mandatory and every Pulse market can make independent decisions on the level of intermediation they are comfortable with.
Buyers can access multiple matching engines to discover new experts and sellers. Multiple stakeholders can collaborate to review and score bids and make final decision.
Pulse is a multi-layer “Pay for Performance” Network that seeks to align marketing costs of seller with progressively increasing levels of buyer engagement. We plan to support the following models
Experts in specific categories can contribute knowledge in the form of articles, how-to-guides, and through specific 1:1
conversations with prospective buyers.
Experts get paid based on their Pulse IQ engagement scores for specific intents; they get rewards for knowledge contributions to the community.
The Pulse protocol will be developed in five major phases
‣ Identity & Wallet
‣ dApp for Buyers and Sellers
‣ Expert dApp
‣ Intent-casting driven by metadata
‣ Seller Bidding
‣ Smart Contracts for Settlement
‣ Testnet Deployment
‣ User Onboarding in Launch Categories
‣ Seller Conversation Widgets
‣ Early Invitation Systems
‣ Enhanced Pulse IQ
‣ Testnet Deployment
‣ Chrome Extension
‣ Buy Side Relays
‣ Discovery Bot Library
‣ Iterate to Product Market Fit for Core Users
‣ Main-net Deployment
‣ Programmatic Bids
‣ Data Connectors
‣ Third party ID and wallets
‣ Real-Time Auctions
‣ Adoption of Proof of Stake
‣ Pulse SDKs and APIs
‣ Buyer Permissions
‣ Permissioned Campaigns
‣ Relaying of Purchase Intent
‣ Intelligent Matching
‣ Enhanced Self Service and Analytics
‣ Achieve Liquidity in Multiple Categories
‣ Roll-out “Seed-to-Liquidity” Blueprint
‣ Developer Adoption of Pulse Protocol
Pulse Company and Team Formed
MVP 0.5 Released on Rinkeby Testnet
Crowdsale,Token, Multi-Sig, & Platform Contracts Published
Acceptance to Tachyon (Consensys Ventures)
V1 Launch on Rinkeby Testnet
Product Market Fit with First Category
Platform for Developers
Achieve Network Liquidity in Select Categories
|Express Complex Needs||Keyword||Custom RFP Generator|
|Share Personal Data (Documents, Data from third party sites, etc.)||No||Yes|
|Share Personal Data at Scale without repetition across suppliers||No||Yes|
|Mode of Engagement||Click on Links||Content + Conversations|
|Transparency||Limited||High. Uses a Public Blockchain.|
|Level of Centralization||High||Low|
|Collaboration Among Stakeholders||Low||High|
|Rewards||None||Earn meaningful rewards based on actions.|
Search Advertising is based on cost-per-click (CPC). Pulse is based on a stacked cost-per-action model where actions are custom and can be arranged according to progressive qualification of the lead (ranging on a spectrum from opening message to transacting sale).
Search companies keep 100% of marketing dollars spent by sellers on their platform. Pulse retains only 5-15% of marketing dollars spent. The rest is returned back to the seller and the ecosystem (experts, buyers, etc.).
A non-trivial percentage of search ad clicks are anonymous or fraudulent. On Pulse, every intent is signed by an authenticated user. We expect most buyers to be participating with full identity or be anonymous verified.
Search is not a source of direct revenue. Neither are most of the knowledge communities experts contribute to.
Pulse can be a significant source of income for experts. Experts make money from the settlement of every intent they are a part of as long as they contributed positively to the buyer’s experience. .
CRM (Like Salesforce) or Marketing Automation (Like Marketo) is used by sellers of products and services for managing sales, service, and marketing activities in
their enterprises. These systems help sellers keep their customer data on their cloud-based services.
Pulse Agent on the other hand is built for buyers and gives them control of their data while being able to express needs, discover suppliers, and evaluate them collaboratively with the team.
Pulse manifests for sellers as a customer acquisition channel where their marketers, inside sales reps, or bots can converse with qualified prospects.
We allow for the agent to be deployed in a non-blockchain context as well, but we believe there are sound reasons to use the blockchain.
a) Decentralization: The blockchain makes it possible to build a decentralized and autonomous organization of buyers, sellers, experts, and relayers engaging among each other without a central point. Each user’s data is maintained separately on a storage of her choice and the user controls both identity and its veneers in any context 100%. Pulse has no central authority beyond continuing to innovate on the protocol and ensuring wide adoption. By extension, we will limit rent to the absolute minimum and optimize for the ecosystem.
b) Merit based Value Allocation: Every intent is settled on the blockchain and 85+% of marketing dollars paid towards an intent is returned back to the ecosystem with full trackability. Everything is 100% transparent so it becomes very hard for any party to cheat.
c) Network Effects: The use of tradable crypto tokens as incentives for early participants helps bootstrap the Pulse network into liquidity. Tokens help overcome the catch-22 inherent in building multi sided networks and addresses the “motivation” question effectively.
d) Authentication: All users act with full agency. They sign with private keys for all legal and financial commitments.
e) Accounts with Wallets: Every user account has an in-built wallet through which the user can earn and/or pay crypto tokens that can be converted into fiat, thus baking monetization into the product by default. The blockchain with its open and distributed ledger ensures there is no double spend of Pulse tokens, the digital assets underlying the network transactions.
f) Owned by the Community: At scale, the vast majority of Pulse’s economic value will be owned by its community. Without a token based business model baked into the heart of the protocol, and natively linked to user contributions and their performance, there is no way to accomplish this.
Pulse has two primary revenue streams:
a) Pulse retains 5-15% of the money paid by sellers to access and engage with buyer intents. We seek to solve primarily for value to the community and growth of the network while making enough money to continue to innovate on the protocol and applications. At scale, we expect tens of millions of intents to be cast and settled on Pulse every month across multiple categories and geographies. (Buyer-to-Market Conversations)
b) Pulse plans to charge $30-$50 per month per user to sellers who embed Pulse conversational widgets on their websites. (Buyer-to-Seller Conversations)
In the long term, as we move beyond FIND into BUY and USE cycles, we might consider other models (like Platform as a Service for developers or permissioned campaigns for sellers) to capture a small % of the value we create for stakeholders.
A PULSE token is a unit of exchange in a blockchain based intelligent agent system connecting buyers, experts, relayers, developers, and sellers. It represents the
primary unit of economic transactions in the Pulse ecosystem. It can be optionally used by sellers to buy access to prospects’ intents. It can be used to reward users for
specific behaviors, actions, and knowledge.
PULSE is a cryptographic token. It represents a right of use of the Pulse protocol in specific ways outlined in this white paper. It gives no rights of ownership in any company.
Pulse was founded in Silicon Valley. The founders of Pulse have more than four decades of cumulative experience in
Mar-Tech, CRM, Ad-tech, mobile apps, analytics, security and web scale distributed systems. They are excited to bring to fruition the vision of a de-centralized Internet where
people can engage in peer-to-peer, authentic, secure conversations.
Pulse’s advisory board includes executives, thought leaders, and technologists from leading technology companies, analyst firms, large enterprises, and blockchain-native startups.
AJ is a software executive and entrepreneur, and has helped build market-leading software product businesses at both large companies and startups. AJ worked in leadership roles at SAP, Epiphany, and Siebel Systems, and was CxO at multiple data science startups. AJ also founded a digital transformation advisory firm to help global Fortune 500 companies create compelling buyer experiences. AJ speaks and writes extensively on topics related to digital marketing, SaaS, and technology disruption. He is an investor and advisor to several early stage companies in the areas of Mar-Tech, Edu-Tech, and CRM. AJ holds a MBA from the Indian Institute of Management, Calcutta and is an alumnus of the Stanford Executive Program (SEP).
Vamsee is an engineering leader who has built several successful Web1 and Web2 products and technologies in the areas of mobile apps, games, analytics, healthcare and United States national security (Onkore, Kaiser Permanente, CA Technologies, and The Lawrence Livermore National Laboratory). Earlier in his career, he co-founded Object-Mart, a Java-based network management software company, which was eventually acquired and became part of a Nasdaq IPO. These days he is most excited to buidl the decentralized Web3 at Pulse. He holds multiple US patents in the areas of mobile analytics and infrastructure, and a Master’s degree in Computer Science from Texs A&M University
Mitch Lieberman is a thought leader in CRM and Conversational Marketing, and is a director at Opus Research. He helps large enterprises transform customer care, self-service, marketing, and advertising into the age of natural language understanding, machine learning, big data and analytics.
E.J. Dieterle is the CEO, President & Co-Founder of YES Partners (Inc.), a global Executive Search Firm. EJ is also a Board-Director and Advisor to various high-tech and biotech companies in the US and Europe. EJ has been a mentor with the German Accelerator in the Silicon Valley since its inception.
Thomas Schryver works with global Fortune 500 firms to re-engineer user experiences using CRM, CPQ, Internet of Things, and Behavioral Analytics. Thomas held leadership positions at leading SaaS companies including Oracle and FPX.
Stephan Baur is the head of blockchain at Kaiser Permanente. He experiments with various blockchain and technology platforms to evangelize the role of a blockchain based disruptor in the health care market. Stephan has extensive experience in technology strategy, architecture, and design for large scale infrastructure platforms, networks, and systems.
Ephraim Tekle is an entrepreneur and engineering executive in Silicon Valley. He is currently senior engineering manager at WeWork. He is also the co-founder and CEO of Arifsoft and has created several successful mobile applications focused on the Ethiopian diaspora. Ephraim held senior leadership positions at Pandora and Lawrence Livermore National Labs, and holds multiple bachelor and master's degrees from MIT.
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